Replying to customer reviews

Respond publicly to reviews to show customers you care. Replies appear directly below the review on your storefront.

2 min read

1Why replies matter

Stores that respond to reviews—especially negative ones—see a measurable increase in conversion rate. A thoughtful reply shows potential buyers that you take customer service seriously.

2How to reply to a review

Follow these steps:

  1. 1Go to Reviews → All Reviews in your dashboard.
  2. 2Find the review you want to respond to and click 'Reply'.
  3. 3Type your response. Keep it professional, personal, and concise (2–4 sentences is ideal).
  4. 4Click 'Post reply'. It will appear publicly below the review on your product page.
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For negative reviews, acknowledge the issue, apologize sincerely, and offer a resolution path (e.g. 'Please reach out to us at support@yourbrand.com').

3Editing or deleting a reply

You can edit or delete your reply at any time. Click the three-dot menu (⋮) on the reply and choose 'Edit' or 'Delete'. Changes take effect immediately on the storefront.

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